The Crown
Format
Output
Background
My client is pitching for a redevelopment project in Stockholm, Sweden, and requested a tailored visual identity to support the proposal. The site is an existing heritage property, positioned as the ‘heart if Stockholm’, which informed a design approach rooted in history, significance, and place.
This design draws inspiration from classic luxury fashion brands, known for their refined craftmanship and timeless elegance. Their use of simplicity, considered white space, and sophisticated detailing informed the overall direction, reflecting the heritage of high-end fashion.
By referencing these qualities, the concept translates luxury aesthetics into a contemporary design language. This approach aligns with the redevelopment project’s aim to combine heritage with modernisation, brining classic influences into a refreshed and evolving visual identity.
Concept
