Summer Party Campaign
Format
Output
This was an internal project for my company, where I created assets for the summer party + brand launch, showcasing the agency’s rebrand. The aim to reflect the studio’s personality and positioning – playful, bold, creative, and design-driven – reinforcing the agency’s character through every element, while creating a sense of reveal, elevation and a ‘new era’ for the agency. It combines the summer party with a bold, memorable introduction of the refreshed look and feel, making the experience exciting and memorable for the team.
Background
The company’s rebrand has an unique character, with frequent use of collages and illustrative elements. The style is distinctive and storytelling-driven, with a playful edge reminiscent of black comedy.
For the summer party + brand launch campaign, I took elements associated with celebration and summer, such as drinks, people dancing, flamingos, ice lollies, ice cream, fruit punch, sprinkles and bubbles etc. Champaign represents celebration, while the moon and rocket signify a new era for the agency.
All these elements were combined to create a bold, fun, and dynamic collages that serves as the main graphic for the campaign, capturing the energy, personality, and playful creativity of the rebrand.
Concept
